Emma Kexin Wang

Spec Instagram Post – Limitless Lash Mascara

For launching their new Limitless Lash Mascara, I created this spec Instagram post to invoke different aspects of ILIA’s brand inclusivity, combining:

• the brand’s past campaigns with shade inclusivity
• the product page’s comment section praising the Mascara’s lifting effect for different eye shapes, specifically ones that are usually represented in the beauty industry
• the Mascara’s dual-purpose wand, “inclusive” of every eyelash look.

The body copy then shifts into a clear and informative tone, explaining how the product can customize eyelash looks. The ending sentence contains a CTA while reiterating the brand’s “clean” aesthetic.