As Marketing Assistant for Stanford Arts Intensive, I organized 10+ outreach events. For promoting both the events and our program, I wrote email newsletters, poster, and social media copy.
For one marketing campaign, I aimed to address two challenges for the average Stanford student: 1) that they’re way too busy all the time and 2) arts and creativity are pushed to the side. Thus, I created a series of physical posters with fun, relatable copy (e.g. arts intensive, where stanford becomes an art school for three weeks) and plastered them on popular spots around campus.
This “rebranding series” required empathy towards my target audience, an understanding and a humorous reversal of our school brand (from “CS school” to “art school”), and the writing expertise needed to tie it all together.
Rebranding Campaign:
Social Media Student Spotlight Campaign:
Our old Instagram account used to repeat information on our website. To address this utility gap, I wanted to highlight more personal information about the program that can’t be accessed in elsewhere. Thus birthed the student spotlight campaign, where I interviewed past participants about their program experience, keeping the tone of the copy relatable and fun. Our account engagement increased by 300%.
Emma Kexin Wang 